I was recently talking with someone, and the topic of the psychology of colours came up in connection with health care; it got me thinking about how it could be applied to practical applications, as well as writing fiction. My particular practical application is crocheting hats to donate to the local cancer patient clinics, and I wanted to know which colours would be more appropriate.
In writing fiction, colours play an important part as well; they help set the scene: Is it a dark and gloomy scene? Don’t choose pink or pastels – unless you want to make it a creepy-gloomy scene. The colour of the sky, the grass, the sand, living room walls, a person’s eyes – they all help set the stage, or paint the backdrop of your fictional character’s life, situations, or the overall tone of the book; it can also help establish your character’s personality: Are they a compassionate, stable person? Perhaps beige combined with a bit of pink. Is your character blind, (figuratively or literally)? Red is the easiest colour for a visually impaired person to see, so accent their home in red. You get the idea! Advertisers have been using the psychology of colours to manipulate consumers for decades; the more we understand the application of colour, the more we can see through the tactic and at the same time apply it to our writing. Here are a few images to consider as you think into this topic and apply it to your own fictional characters.