In 1963, Pepsi launched the “Come Alive! You’re in the Pepsi Generation!” campaign. All well and good until they took it to China, where the slogan translated as “Pepsi – Bring Your Ancestors Back from the Dead”.
Needless to say, it was a short-lived campaign, despite its claim to resurrect Grandpa.
4 responses to “Lost in Translation: Pepsi”
I was part of the Peter Stuyvesant generation and smoked them while gazing over the horizon. I was known then as the polo-necked prince of passion and wore gold chains.
Hilarious! SO glad I missed that…
Oops! Well, Pepsi is still my soft drink of choice.
Personally, I’m a Pepper. 🙂