Lost in Translation: Pepsi

In 1963, Pepsi launched the “Come Alive!  You’re in the Pepsi Generation!” campaign.  All well and good until they took it to China, where the slogan translated as “Pepsi – Bring Your Ancestors Back from the Dead”.

Needless to say, it was a short-lived campaign, despite its claim to resurrect Grandpa.

LIT - Pepsi, Come Alive with the Pepsi Generation, 1963

 

LIT - Pepsi, Chinese of Come Alive with the Pepsi Generation, 1963

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4 Comments

Filed under Humor, Images, Mistranslations, Signs

4 responses to “Lost in Translation: Pepsi

  1. I was part of the Peter Stuyvesant generation and smoked them while gazing over the horizon. I was known then as the polo-necked prince of passion and wore gold chains.

  2. Carol Ferenc

    Oops! Well, Pepsi is still my soft drink of choice.

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