Tag Archives: Pepsi

Lost in Translation: Pepsi

In 1963, Pepsi launched the “Come Alive!  You’re in the Pepsi Generation!” campaign.  All well and good until they took it to China, where the slogan translated as “Pepsi – Bring Your Ancestors Back from the Dead”.

Needless to say, it was a short-lived campaign, despite its claim to resurrect Grandpa.

LIT - Pepsi, Come Alive with the Pepsi Generation, 1963

 

LIT - Pepsi, Chinese of Come Alive with the Pepsi Generation, 1963

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Filed under Humor, Images, Mistranslations, Signs