I don’t know if this would really qualify as being “lost in translation” as it is the original English name of the product, and it is intentional; it may just fall under the category of marketing flops or faux pas. But either way, the last thing I want going through my mind as I take a bite of a nicely grilled burger is this brand name…
Here’s a close-up of the label:
Ya never know – it might sell quite well, just as a marketing gag (no pun intended – well, maybe it was)…
Stephanie Huesler 